Client:
The client
is a US based software product organization specializing in servicing
hospitality industry by offering business development software and services
hotels need to generate, book, and manage new group business combined with
powerful field research and lead generation with sales force automation and
meetings management along with the support of an experienced sales team. The
company through its products and online applications serves different hotels in
US and Mainland Europe – Germany, France, Spain and Belgium.
Business
Needs:
§ Distributed retail chain management
§ Consolidation issues of multiple
applications
§ Consolidation of challenging
processes
§ Consistency & relevance of
information
§ Issues with non-technical users
§ Retention of customers (It costs 10x
more to attract a new customer )
§ Increase the spending of existing
customers
§ Shift spending to higher margin
products
§ Improve the natural churn rate of
customers
§ Identification of profitable
customers
Solution:
§ Each loyalty plan can be configured
to apply on selected stores and on Special days such as Customer Anniversaries,
public holidays, festivals etc.
§ The plan also provide options to
exclude items on discounts, price overrides, promotions, layaways etc.
- The plans award rewards in a
hybrid mode, i.e. while one line item can award points, the other can
award currency thus providing complete flexibility to the user.
Benefits:
- Interact with your customer more while they burn the loyalty points at POS
- Engage while educating
customers, ways to earn more points
- Listen the Most When you Least
Want To - Feedback
- Follow up with new loyalty
offers & schemes
- Identify the regular customers
and reward them with additional discounts/comforts
- Improvement in the supply
chain efficiency
- Customer loyalty is vertical
independent
- Ability to influence customer
behavior
Technology
Platform:
- ASP.Net, AJAX, IIS 7, MS
Enterprise library, WCF, Web services
- UI : Telerik control kit
- Unit Testing : MsTest
- Mobile Platform : IOS, Android
technology
- Databases : Sql Server 2008
- Reports: Sql Server 2008
Reporting Services
- Build and Integration :
Jenkins
- SCRUM management : OnTime
